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Study: 45 percent of advertisers think social media sites botch brand safety | Mobile Marketer

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in June
Erica Sweeney June 6, 2018

Forty-five percent of advertisers say social media platforms are doing a bad job on brand safety, and 42% say user-generated content sites are not addressing their concerns about brand safety, according to research released today by Advertiser Perceptions and Oath that was made available to Marketing Dive.

http://www.mobilemarketer.com/news/study-45-of-advertisers-think-social-media-sites-botch-brand-safety/525103/
 

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